We're partnering with a fast-growing performance marketing and creative agency that helps brands unlock scalable growth across Retail, Travel, Finance, Sports and FMCG. Combining audience-first content, paid social excellence, creator partnerships and data-driven performance marketing, they deliver measurable commercial outcomes for a portfolio of leading eCommerce brands.
As part of their continued growth, they're looking for an experienced Performance Director to lead their performance marketing function, shape client strategy and drive exceptional results across paid social, digital acquisition and integrated performance campaigns.
This is a senior leadership opportunity for someone who thrives on combining strategic thinking, commercial leadership and performance marketing expertise to accelerate client growth and agency success.
The Role
As Performance Director, you'll be responsible for overseeing client performance strategy across a diverse portfolio of eCommerce and consumer brands. You'll lead a team of performance specialists, work closely with social, content and creative teams, and act as a trusted advisor to senior client stakeholders.
You'll have full ownership of performance marketing excellence, ensuring campaigns deliver against ambitious acquisition, retention, ROAS, revenue and profitability targets.
Key Responsibilities
- Lead the agency's performance marketing vision, strategy and client delivery.
- Develop and oversee multi-channel acquisition strategies across Paid Social, Paid Search, Programmatic and emerging platforms.
- Own strategic client relationships, acting as senior advisor to marketing leaders and key stakeholders.
- Drive measurable growth across eCommerce-focused clients within Retail, Travel, Finance, Sports and FMCG sectors.
- Analyse campaign, channel and customer data to identify growth opportunities and optimise performance.
- Set and monitor KPIs including ROAS, CAC, MER, LTV, conversion rate, revenue growth and profitability.
- Lead, mentor and develop a high-performing team of Performance Managers and Specialists.
- Collaborate with Content, Social, Creative, Influencer and Analytics teams to deliver integrated campaigns.
- Identify new service opportunities and contribute to agency growth and commercial strategy.
- Present insights, recommendations and performance updates to C-suite and senior client stakeholders.
- Ensure campaigns remain at the forefront of industry trends, platform developments and AI-driven marketing innovation.
About You
- Proven experience operating in a senior Performance Director, Head of Performance, Performance Marketing Director or equivalent role.
- Strong agency background managing multiple client accounts and stakeholder groups.
- Deep expertise across Meta, TikTok, Google Ads, YouTube, LinkedIn and emerging paid media platforms.
- Strong understanding of eCommerce growth strategies, customer acquisition and lifecycle marketing.
- Commercially minded with a track record of driving revenue growth and client retention.
- Experience leading and developing high-performing marketing teams.
- Advanced analytical skills with the ability to translate data into actionable business recommendations.
- Comfortable presenting to senior leadership teams and influencing strategic decision making.
- Passion for innovation, experimentation and finding new opportunities to drive marketing effectiveness.