Are you a commercially minded marketing leader who enjoys balancing strategic thinking with hands-on delivery?
We're partnering with a growing multi-brand business to recruit an experienced Marketing Acquisition Manager who will take ownership of the entire performance marketing function across two established brands. This is a pivotal role for someone who thrives on building plans, driving performance, and rolling up their sleeves to make things happen.
The Opportunity
Reporting into senior leadership, you'll lead the marketing strategy and execution across both brands, ensuring all activity supports growth, brand awareness, lead generation, customer engagement and commercial objectives.
This isn't a role where you'll sit on the sidelines. You'll set the marketing vision, develop campaigns, analyse performance and work closely with internal and external teams to ensure initiatives are delivered effectively.
You'll manage a direct report who coordinates day-to-day campaign delivery, while also collaborating closely with an in-house Graphic Designer and a network of agency and freelance specialists.
Key Responsibilities
- Own and deliver the overall marketing strategy across two brands
- Develop annual and quarterly marketing plans aligned to business growth objectives
- Lead integrated marketing campaigns from planning through to execution and analysis
- Oversee paid media strategy across channels including PPC, paid social and display
- Drive content marketing, brand positioning and customer engagement initiatives
- Manage PR, partnerships, sponsorships and external communications
- Lead CRM and email marketing strategy to improve customer retention and lifetime value
- Develop and optimise affiliate marketing programmes
- Ensure marketing activity effectively supports sales teams and commercial objectives
- Manage budgets, agency relationships and external suppliers
- Monitor campaign performance, reporting on ROI, lead generation and brand growth metrics
- Identify new opportunities to enhance customer acquisition and market presence
About You
- Proven experience in a senior marketing leadership position, B2B & B2C focus
- Experience in consumer lifestyle, or leisure brands.
- Strong background across both strategic planning and hands-on campaign execution
- Experience managing multi-channel marketing activity including paid media, content, CRM and brand marketing
- Commercially driven with a clear understanding of how marketing contributes to revenue growth
- Confident managing internal stakeholders, agencies and external partners
- Data-driven, analytical and comfortable reporting on performance metrics
- Strong leadership skills with experience managing and developing marketing talent
- Highly organised with the ability to manage multiple projects and priorities