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PPC Account Manager (JOB-5353)

Central Employment are working closely with an established and expanding full-service Digital Marketing Agency, based in Glasgow as they look to appoint a proven and knowledgeable PPC Account Manager.  

This is an exciting opportunity for a paid media professional looking to take ownership of a varied portfolio of client accounts, working closely with ambitious brands across eCommerce and lead generation sectors. You'll play a key role in developing paid search strategies, optimising campaign performance and delivering measurable commercial results for clients.

We're looking for someone who combines strong technical PPC expertise with excellent client management skills and a passion for performance marketing.

The Role

As PPC Account Manager, you'll be responsible for the planning, execution, optimisation and reporting of paid media campaigns across Google Ads and other digital advertising platforms. You'll work directly with clients, managing relationships and ensuring campaigns consistently achieve their performance objectives.

This role offers the opportunity to influence strategy, identify growth opportunities and contribute to the continued success of a highly regarded digital agency.

Key Responsibilities

  • Develop and execute paid media strategies aligned with client objectives and commercial goals.
  • Manage a portfolio of PPC accounts across multiple sectors and budgets.
  • Oversee campaign creation, optimisation and reporting across Google Ads platforms.
  • Continuously analyse performance data and implement recommendations to improve results.
  • Monitor budgets, pacing and ROI to ensure maximum campaign efficiency
  • Identify opportunities to expand campaign performance through audience targeting, automation and AI-driven solutions
  • Test new campaign formats, bidding strategies and platform features to drive growth.
  • Act as the primary point of contact for a portfolio of clients.
  • Present campaign performance, insights and strategic recommendations.
  • Build strong client relationships through proactive communication and exceptional service delivery.
  • Identify opportunities to grow client accounts and expand service offerings.
  • Produce regular reports highlighting key KPIs, trends and commercial outcomes.
  • Utilise data to uncover opportunities for optimisation and growth.
  • Deliver actionable insights and recommendations that support client objectives.
  • Work closely with SEO, Content, Social Media and Creative teams to deliver integrated marketing strategies.
  • Stay up to date with industry developments, platform changes and emerging PPC technologies.
  • Champion best practices across the agency and contribute to continuous improvement initiatives.

About You

You'll be a commercially minded PPC specialist who enjoys working in a fast-paced agency environment and thrives on delivering exceptional results for clients.

Skills & Experience

  • 2-4 years' PPC or Paid Media experience, ideally gained within a digital marketing agency or eCommerce environment.
  • Proven ability to successfully manage multiple client accounts simultaneously.
  • Strong experience handling changing priorities and working to tight deadlines.
  • Deep understanding of:
    • Google Paid Search
    • Google Shopping
    • Performance Max
    • Display Advertising
    • Remarketing Strategies
  • Experience leveraging automation and AI-driven campaign features, including exposure to AI Max, would be highly advantageous.
  • Strong analytical mindset with the ability to translate data into actionable insights.
  • Experience using Google Ads, Google Analytics 4 and reporting platforms.
  • Excellent communication and client-facing skills.
  • Highly organised with strong project management capabilities.