eCommerce Digital Marketing Manager

Posted By: Greg Phipps
Salary: Up to £50,000 DOE
Location: Richmond, North Yorkshire
Job Type: Permanent
Category: Sales & Marketing

Central Employment Marketing & Digital division are delighted to be working with an established eCommerce & bricks-and-mortar Retailer, as they look to appoint an eCommerce Digital Marketing Manager.

Full-time, office based role, mentoring a Creative, eCommerce and Performance Marketing team

Up to £50,000 DOE + benefits 

eCommerce Digital Marketing Manager profile: 
This role requires someone who understands performance marketing, revenue growth and return on investment. As a Digital Marketing Manager you will analyse data, shape strategy and ensure marketing spend delivers measurable results while supporting wider sales activity.   This role will suit someone who can combine strategic thinking with practical delivery and fresh ideas. 

Key Responsibilities

• Develop and deliver the annual digital marketing strategy aligned with business targets
• Monitor website sales performance and marketing channel results through regular reporting
• Manage the digital marketing budget to maximise financial return
• Work with the Ecommerce Executive to improve website performance including conversion rate, basket completion and average order value
• Oversee paid media campaigns across search and social platforms to achieve strong return on ad spend
• Coordinate social media content across paid and organic channels with the Design team and Digital Marketing Executive
• Oversee planning and delivery of email marketing campaigns
• Manage relationships with external partners including Shopify specialists and SEO agencies
• Ensure campaigns are delivered efficiently through clear processes and planning
• Lead and support the digital marketing team to maintain high standards and performance
• Keep up to date with marketing technology, automation opportunities and industry developments
• Monitor competitor activity, market trends and customer behaviour to inform future strategy

Skills and Experience Required

• Proven experience managing paid media campaigns
• Operated within an eCommerce Retail or B2C setting 
• Strong commercial awareness and experience managing marketing budgets
• Analytical mindset with confidence interpreting performance data
• Strategic thinker who can translate insight into action
• Good creative judgement and attention to detail
• Experience leading marketing projects or teams