PPC Manager

Posted By: Greg Phipps
Salary: Up to £35,000 DOE
Location: Newcastle
Job Type: Permanent
Category: Sales & Marketing

Central Employment are seeking a PPC Manager, joining a highly reputable and award-winning digital performance agency due to planned growth.  This is an additional role created due to further demand of their paid service services, with both regional and national clients being part of their ever expanding portfolio. 

The PPC Manager is responsible for the strategy and efficient day to day management of assigned client accounts, focusing on gross profit growth.

Key Responsibilities include exploring opportunities and facilitating campaigns through all available PPC marketing channels with particular emphasis on innovative initiatives. Working closely with the Client Services team to communicate campaign strategy, progress and results, and Assisting with the compilation of campaign reports.

Responsibilities

  • Mastering methodologies, and internal tools, required to deliver efficient and profitable digital marketing campaigns (predominantly through PPC).
  • Formulating campaign strategy, researching keywords & potential marketing channels, analysing competitors, and testing.
  • Analysing the performance of campaigns, identifying strategic opportunities, facilitating change in order to hit and exceed client expectations and KPIs.
  • Project managing all of the activity and processes required to proficiently run campaigns.
  • Producing client-facing reports, studies and presentations to brand standards.

Experience Required

  • An in-depth knowledge of the technologies and processes involved in running PPC campaigns
  • Substantial experience in digital marketing account management
  • Google Advertising Fundamentals Exam
  • A good understanding of Google analytics and other web analytics packages
  • Advanced knowledge of Microsoft Excel and PowerPoint.

Skill Requirements

  • Is commercially astute, identifies and suggests opportunities to the Company Directors.
  • Possesses strong business writing skills and able to produce high quality documents.
  • Demonstrates a structured and methodical way of working, with the ability to cope with competing demands and effectively prioritise tasks.
  • Exhibits a high level of attention to detail.
  • Possesses strong interpersonal skills, particularly influencing and listening skills.
  • Possesses strong customer telephone and face to face skills.
  • Is a confident and articulate presenter.
  • Proven ability to proficiently chair meetings.
  • Possesses the requisite project management skills required to ensure seamless standards of service and delivery.
  • Possesses strong software skills that support the delivery of high-quality client facing documents.

Key Attributes

  • A self-motivated individual with high levels of energy.
  • Exhibits a high level of attention to detail.
  • Highly analytical and data driven.
  • Numerate and articulate.
  • An outgoing, positive thinker, with consistent levels of evident enthusiasm.
  • Flexible, versatile and copes well under pressure.
  • Open, honest and direct, is comfortable in giving and receiving constructive feedback.

 

Apply Now!

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