PPC Manager

Posted By: Greg Phipps
Salary: Up to £40,000 DOE + excellent benefits
Location: North East
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted to be working in partnership with an award-winning UK retail brand in the consumer sector.  Due to an internal promotion, they require a PPC Manager to operate from their North East HQ.

Their digital marketing/performance team has grown significantly, specifically across SEO & CRO and they are looking to recruit a dedicated PPC Manager to deliver impactful collaborative digital performance campaigns acorss their full portfolio of brands.

As a PPC Manager, your key responsibilities will be:

• Generating the agreed level of enquires for alll UK brands through the PPC and paid remarketing channels
• Increasing brand awareness and protecting brand equity with paid search
• Providing insights to the business around; Opportunities, Competitors and Market, in conjunction with our partners
• Create and manage campaigns across all channels, including developing a clear structure for PPC campaigns, ad groups and keywords
• Constantly test and learn across all activity to optimise ROI
• Focus on quality score as a key driver of efficiency
• Own the tracking and evaluation and reporting of PPC and Remarketing
• Forecast and manage the significant PPC budget on a daily basis
• Own the reporting and effectiveness of PPC campaigns, across all KPIs, to maximise ROI Generate performance insights via the use of analytical tools (mainly Google Analytics)
• Working with the PPC agency to deliver all daily operations of all paid advertising accounts

Essential Experience required as a PPC Manager:

  • For this role you will have extensive hands on experience within PPC (Adword, Search 360 and Bing) and experience of working within a complex business or witihn a PPC agency.
  • Ideally you’ll have experience in Remarketing, Display and Programmatic channels
  • The ability to manage 3rd party PPC agencies, large PPC budgets
  • You will need to have excellent relationship management skills, be organised and able to manage a busy workload.
  • You will be experienced in working collaboratively within a multi-discipline team.
  • Line managment and development of junior PPC and digital team members

 

Apply Now!

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