PPC Manager

Posted By: Greg Phipps
Salary: Circa £30,000 + benefits
Location: Leeds
Job Type: Permanent
Category: Sales & Marketing

Central Employment are currently seeking a PPC Manager based in Leeds for tier 1, full service digital agency.  Due to growth within their Paid Search services, they require a PPC Manager to join an award-winning and thriving team. 

Purpose of the PPC Manager:

To assist the Head of PPC/PPC team in the production, development & day to day management in delivering improved paid search performance against client KPIs.  The role requires the ability to work across multiple clients websites, responsible for setting up and managing paid search campaigns for some UK’s leading brands.

Primary Duties and Responsibilities:

  • Keyword research
  • Campaign and account builds and restructures
  • Building new campaigns in AdWords and Yahoo!Bing Network
  • Create compelling ad copy
  • Competitor research and analysis
  • Optimising campaigns to agreed budgets and targets
  • Providing regular and ad hoc reporting on all aspects of performance
  • Liaising with third party suppliers such as Google to ensure we are involved in all the latest Betas
  • Making recommendations on improving client performance
  • Ability to work within a team or on own initiative
  • Ad copy and landing page testing
  • Communication with clients via phone calls and meetings
  • Ongoing testing and reporting
  • Creation of client-facing and internal reports and adding commentary and insights
  • Planning & forecasting (modelling)
  • Training & mentoring of junior staff
  • Assisting in new business forecasts and client presentations
  • Experience of using competitor analysis tools
  • Be motivated, enthusiastic and positive in attitude and always represent the agency’s best interest
  • Setting an example at all times
  • Ability to work collaboratively and under pressure
  • Ask for help when needed
  • Ensure your review is conducted in a timely manner and all paper work is supplied and completed accordingly
  • Responsible for your own personal development programme
  • Contributes to the team spirit of the agency

Minimum Qualifications


Experience working in a paid search environment, managing large-scale, complex, results-driven projects with significant budgets, preferably within an agency environment

Key Attributes:         

The role would suit a candidate with working knowledge of Marin, Kenshoo and Doubleclick. Working knowledge across multiple biddable media platforms, including YouTube, Facebook, Twitter, LinkedIn and Retargeting,. Robust numerical and data analysis skills, with the ability to provide actionable recommendations. Demonstrable passion for all things digital – keeping abreast of key industry trends and a hunger for innovation. Meticulous attention to detail. Flexibility to support the demands of the agency and our clients.  Proficient in the use of MS Office Suite with advanced knowledge of Excel, Email and Internet and paid search platforms.

Apply Now!

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