PPC Manager
Posted By:
Greg Phipps
Salary:
Up to £40,000
Location:
County Durham
Job Type:
Permanent
Category:
Sales & Marketing
Central Employment are working with a leading UK and soon to be global eCommerce brand, a specialist manufacturer and distributor in there sector. They have a new and key in-house role, hiring a talented PPC Manager.
You’ll be managing large, complex paid accounts. You’ll work closely with their dedicated in-house Marketing and Creative teams to ensure the creative, copy, and landing pages support high-performing campaigns. You’ll take full ownership of there paid Google & Microsoft advertising strategy and performance, ensuring every click drives profitable growth and aligns with our wider commercial goals.
Key responsibilities of the PPC Manager:
- Take full ownership of the companies Paid Search accounts, ensuring consistent performance and profitability.
- Manage and optimise PPC campaigns across the UK
- Conduct continuous analysis informing strategy, ROAS targets, product positioning, and promotional activity.
- Lead the creation, testing, and refinement of ad copy, extensions, and creative briefs, collaborating with in-house content and design teams.
- Plan and manage UK PPC campaigns as we expand our eCommerce footprint into new European countries.
- Continuously monitor performance, delivering actionable insights and reports on ROAS, CPA, and profitability across categories.
- Conduct testing on ads, landing pages, and audience targeting to continually improve campaign efficiency. With UX in mind, ensure all campaigns run on PPC direct to an effective page that will generate results.
Essential experience:
- Circa 3-5 yrs (agency or in-house), managing complex eCommerce accounts with
- Deep technical knowledge of Google, Microsoft/Bing, Search and Shopping Ads
- A proactive obsession with and its use applications in all aspects of your day-to-day, especially PPC execution.
- Feed management and conversion tracking setup.
- Strong commercial mindset — you understand product margins, ROAS, and profitability, not just traffic metrics.
- Experience managing budgets of circa £30k with a track record of scaling profitably.
- Strategic, analytical, data-driven, detail-oriented, and inquisitive
