Marketing Manager
Posted By:
Greg Phipps
Salary:
£40,000-£45,000 DOE
Location:
County Durham
Job Type:
Permanent
Category:
Sales & Marketing
Central Employment are working with a fast growing eCommerce business in County Durham, as they look to expand there in-house Marketing and eCommerce team. We are looking to recruit an experienced Marketing Manager who can create and implement marketing plans to work across both divisions of the business, B2B & B2C/eCommerce.
The role is perfect for a motivated self-starter who loves making a real difference through data driven decision making; having responsibility and autonomy to deliver; and is passionate about working in a growing, developing business that house a number of strong brands.
Main responsibilities of the Marketing Manager: –
- Analyse and report on marketing campaigns.
- Create and implement marketing plans to maximise lead generation and customer engagement
- Manage a marketing budget.
- Lead marketing campaigns and data segmentation.
- Arrange and negotiate media bookings for internet, print and outdoor and press – for regional franchise marketing needs
- Build relationships with external agencies, specifically Performance Marketing and Web Development
- Write PR briefs and drive maximum coverage.
- Manage and oversee offline and online platforms.
- Increase brand awareness through tactical and strategic campaigns
- Increase website traffic and high-quality leads.
- Integrated a fully responsive website, PPC, SEO and remarketing campaigns
- Full analysis of campaigns, activity and ROI.
Person Spec: –
- Experience from Retail, Trade, Consumer or FMCG sector
- A Marketing generalist, with knowledge/ experience across both online and offline marketing channels.
- Experience across both B2B, B2C/eCommerce Marketing channels
- The ability to build a brand marketing campaigns
- Experience in developing online sales via digital media/channels – SEO, PPC, social media, Paid Social
- Can write creative, compelling copy and content to execute digital marketing campaigns and marketing materials and products
- Confident in using Google Analytics
- Solid knowledge of Shopify/Shopify plus
