Digital Marketing Executive
Posted By:
Greg Phipps
Salary:
Up to £30,000 DOE
Location:
Richmond, North Yorkshire
Job Type:
Permanent
Category:
Sales & Marketing
Central Employment Marketing & Digital division are delighted to be working with an established eCommerce & bricks-and-mortar Retailer, as they look to appoint a campaign focused Digital Marketing Executive.
- FT onsite role, part of a new and expanding in-house eCommerce and Performance Marketing team
- Circa £30,000 DOE + benefits
Digital Marketing Executive profile:-
You’ll be part of an ambitious, fast-paced in-house Performance Marketing team, delivering engaging digital content and data driven campaigns across Social Media (organic & paid channels) and Email Marketing (Klayvio).
Responsibilities of the Digital Marketing Executive:-
- Create content for paid and organic social media campaigns including video, photography, captions and basic design work (with support from the design team)
- Build and manage email marketing campaigns using Klaviyo, including content creation, segmentation and scheduling
- Support paid media activity, helping manage ads and budgets
- Assist with website campaign delivery, including banners, product updates and promotional content
- Contribute ideas to improve website performance, particularly average order value (AOV) and conversion rates (CVR)
- Help coordinate digital media placements through press partnerships
- Write blog content to support search visibility
- Produce written content across website, email and social channels
- Explore emerging platforms such as TikTok, Pinterest and Reddit
- Support digital reporting using Google Analytics and other business data sources
- Maintain and deliver activity against a structured content calendar aligned with campaigns and product launches
Experience required:-
- Circa 2 yrs experience within a dedicated B2C digital marketing/performance based role
- Experience creating content across multiple digital platforms
- Confident managing several campaigns and delivering assets to brief
- Working knowledge of Klaviyo
- Previous experience in email marketing and social media marketing is essential
