CRO Campaign Account Manager
Posted By:
Greg Phipps
Salary:
£DOE
Location:
Stockton on Tees + hybrid working
Job Type:
Permanent
Category:
Sales & Marketing
Central Employment are working with a North East Technology organisation, a specialist in conversion solutions to the global iGaming market.
They have a new and exciting opportunity for a CRO Campaign Account Manager, to work on a number of key client CRO campaign performance, and identify insights and data to support the clients customer behaviours.
Responsibilities:-
- Analyse performance data across multiple campaigns and identify what’s working, what isn’t and why.
- Write clear, client-facing insight reports that explain the behavioural reasoning behind the numbers.
- Deliver findings to clients directly, in writing and on calls, with enough conviction to back your recommendations when pushed.
- Apply behavioural science principles (loss aversion, social proof, scarcity, endowment effect and others) to explain campaign results and suggest improvements.
- Build relationships with clients that go beyond standard account check-ins, becoming a trusted voice in their conversion and acquisition conversations.
Experience required: –
- Some background in iGaming, fintech or another performance-driven digital environment.
- Experience with A/B testing tools, analytics platforms or CRM systems
- A real interest in conversion rate optimisation (CRO), or consumer decision-making. You’ve read around this area, not just heard the terms.
- Comfortable with data. You can work with campaign metrics, spot trends and draw conclusions without needing someone else to set the analysis up for you.
- Strong written and verbal communication. You can explain a complex idea clearly to someone who doesn’t share your background.
- A background in account management, customer success or client-side digital marketing.
