Posted on 15th March, 2023

Sport and Business sponsorship ‘central’ for North East business success

A sponsorship agreement between Newcastle based independent recruitment specialists, Central Employment and Newcastle United Business Club, has demonstrated the influence sport and business can deliver by working together to deliver commercial success.


The event, ‘A Day of Business and Sport’ was hosted by the business club at St James’ Park and sponsored by Central Employment and The Great Run Company.


Guest speakers from both sport and business spoke at the event, including Paul Foster, Chief Executive of The Great Run Company, who shared an insight into his extensive sport & media background, including the decade he spent as a producer at BBC Sport and the eight years as Managing Director of Film Nova.


Established in 1979, Central Employment is the oldest independent recruiter in the North East with over 40 years of industry expertise, having worked with and recruited for some of the largest businesses and brand names in the North East.


The Great Run Company have owned and operated the Great Run series since 1981, the world’s biggest half marathon, the Great North Run. Every year, working with key commercial and charity partners, the Great Run Series raises millions of pounds for charity and local economies.


The event comprised of a networking lunch for members of the North East business community to meet with those in the sporting sector to collaborate and promote positive business strategies.


Steve Hart, Director, Central Employment, said: “As a local North East company and supporter of the football club, this high-profile event was a very good opportunity for us to engage with like-minded firms and in a forum that highlighted the synergies between sport and business.


“Hearing from the guest speakers and sporting personalities and their personal career paths and business success was truly inspirational and we were delighted to be the headline sponsor for this well-attended and fascinating event.”


Steven McCarthy from NUFC Business Club, said: “We would like to say a huge thank you to our speakers, Central Employment and The Great Run Company for their support on this event. There was a strong turnout of North East business seeking to hear the benefits that sport and business can deliver by working together.”


Paul Foster, Chief Executive of The Great Run Company, said: “It was a fantastic to be given the opportunity to speak at such a wonderful event, which blended two worlds I am extremely passionate about.”


“I have been involved in both business and sport for well over a decade and being able to showcase that experience and be part of a positive discussion about two sectors that have strong synergies and close interactions.”

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