Are you a commercially driven SEO professional with a passion for organic growth, content strategy and technical optimisation? We're looking for an experienced SEO Manager to lead and deliver a best-in-class SEO strategy that drives traffic, improves search visibility and supports business growth.
This is a fantastic opportunity for an ambitious SEO specialist with 3-5 years of dedicated SEO experience, gained either within a digital marketing agency or an in-house e-commerce, retail or consumer-facing business.
The Role
As SEO Manager, you'll take ownership of the company's organic search strategy, ensuring best practice across technical SEO, on-page optimisation, content development and off-page activity. You'll work closely with content, digital marketing, development and commercial teams to improve website performance, increase qualified traffic and maximise online visibility.
You will be equally comfortable developing long-term SEO strategies and executing tactical initiatives that deliver measurable results.
Key Responsibilities
- Develop, own and deliver the overall SEO strategy to drive organic traffic and revenue growth.
- Identify opportunities to improve search visibility through technical, content and authority-building initiatives.
- Lead SEO planning and prioritisation, making recommendations that enhance website performance and user experience.
- Conduct comprehensive website audits and implement technical SEO improvements.
- Oversee on-page optimisation, including keyword targeting, metadata, internal linking and content structure.
- Manage off-page SEO activities including digital PR, backlink acquisition and authority-building campaigns.
- Work closely with content teams to develop SEO-focused content strategies and content calendars.
- Monitor website rankings, traffic, conversions and engagement, providing regular reporting and insights.
- Stay ahead of evolving search trends, algorithm updates, AI-driven search and emerging technologies.
- Collaborate with developers and stakeholders to ensure SEO best practices are embedded across all digital projects.
- Mentor junior team members and provide leadership support where required.
About You
- Minimum 3-5 years' dedicated SEO experience.
- Experience gained within a digital agency environment and/or an in-house e-commerce, retail or consumer-focused business.
- Proven track record of developing and successfully delivering SEO strategies that drive measurable growth.
- Strong understanding of technical SEO, on-page optimisation and off-page SEO.
- Experience creating and executing SEO-led content strategies.
- Excellent understanding of search engine algorithms, ranking factors and website architecture.
- Experience making data-driven recommendations to improve website traffic, rankings and overall performance.
- Strong analytical mindset with the ability to translate data into actionable insights.
- Up-to-date knowledge of AI-driven search, LLMs, Generative Engine Optimisation (GEO) and emerging SEO technologies.
- Strong stakeholder management and communication skills.
Desired Experience
- Previous line management experience or exposure to mentoring and coaching team members.
- Experience working with content, digital marketing, development and UX teams.
- Knowledge of e-commerce SEO and customer acquisition strategies.
- Experience within hospitality, retail, consumer or e-commerce sectors would be advantageous.
Essential Technical Skills
- Google Analytics (GA4)
- Google Search Console
- Screaming Frog
- Ahrefs, SEMrush or equivalent SEO platforms
- Keyword research and competitor analysis tools
- Technical SEO auditing and reporting
- Content optimisation and performance analysis