PPC Executive

We're looking for a motivated and analytical PPC Executive to join my clients specialist Digital Marketing team. This is an exciting opportunity to work with a diverse portfolio of clients across a range of different sectors, creating and delivering high-performing paid media campaigns that drive measurable results. While your primary focus will be on Google Search, Google Shopping, and Meta ( Facebook) Ads, you'll also have the opportunity to develop your skills in Display, Video, and other paid media channels. We believe in continuous learning and provide on-the-job training to help you expand your expertise and progress your career.
PPC Executive responsibilities: 
● Plan, launch, manage, and optimise PPC campaigns across Google Ads and Meta Ads for a range of client accounts.
● Monitor campaign performance, analyse data, and make strategic optimisations to maximise ROI and achieve client KPIs.
● Conduct keyword research, audience analysis, and competitor research to identify new growth opportunities.
● Produce clear, insightful performance reports with actionable recommendations.
● Collaborate closely with our SEO and wider digital marketing teams to deliver integrated marketing strategies.
● Support the Digital Account Manager with search engine marketing (SEM) and paid social initiatives.
● Stay up to date with the latest PPC trends, platform updates, and industry best practices.
Essential Experience: 
● At least 2 years' experience managing PPC campaigns, either within an agency or an in-house marketing team.
● Hands-on experience with Google Ads, including Search and Shopping campaigns.
● Experience managing and optimising Meta (Facebook) Ads campaigns.
● Hands-on experience with Bing, LinkedIn and other social media platforms.
● Working knowledge of Google Business Profile.
Skills & Knowledge
● Strong understanding of Google Ads, Google Tag Manager, and paid media best practices.
● Confident using campaign data to make informed optimisation decisions.
● Experience monitoring KPIs such as CTR, CPA, ROAS, conversion rate, and quality score.
● Excellent analytical and problem-solving skills with strong attention to detail.
● Ability to manage multiple projects and client accounts effectively.
● Strong communication and collaboration skills.
What You'll Bring
You'll be a proactive, organised, and results-driven marketer who enjoys solving problems, testing new ideas, and continuously improving campaign performance. You'll thrive in a collaborative environment, take ownership of your work, and be passionate about delivering outstanding results for clients.