The Account Director is responsible for leading key client relationships and orchestrating integrated campaigns across brand, digital marketing, and technology‑driven performance. You’ll act as the strategic partner to senior client stakeholders, ensuring work is insight‑led, creatively strong, commercially effective, and flawlessly delivered across channels.
Key Responsibilities:
- Serve as the primary strategic partner for clients, shaping long‑term roadmaps and ensuring alignment with business objectives
- Lead the planning and delivery of multi‑channel campaigns spanning brand, digital, content, CRM, SEO, paid media, and technology‑enabled performance
- Translate client goals into actionable strategies, using data, audience insight and platform intelligence to guide decision‑making
- Manage budgets, forecasting, profitability, and account growth opportunities
- Partner with creative, media, technology, UX, and data teams to deliver cohesive, high‑quality work
- Oversee measurement frameworks, reporting cycles, and optimisation plans to drive continuous improvement
- Mentor account managers and executives, fostering a culture of accountability, curiosity, and excellence.
Experience required:
- 3–5 years’ experience in an integrated, digital, or performance‑led agency environment
- Proven track record delivering single‑channel campaigns that have scaled into multi‑channel programme
- Strong understanding of brand strategy, digital ecosystems, paid media, CRM, and marketing technology
- Confident in interpreting data, performance metrics, and platform insights to inform strategy
- Excellent communication and presentation skills, with the ability to influence senior stakeholder
- Highly organised, commercially aware, and comfortable managing multiple workstreams simultaneous
- Experience working with cross‑disciplinary teams including creative, media, data, and technology specialists