We are partnering with a leading Professional Services organisation to recruit a Marketing Manager. With a strong reputation in the market, the business delivers high-quality advisory and consulting services to a diverse client base. This is an excellent opportunity to join a growing marketing team and play a key role in enhancing brand visibility, client engagement, and B2B lead generation.
The Marketing Manager:
As a Marketing Manager, you will be responsible for the delivery and execution of the marketing plan with a focus on brand, digital, design, events, sponsorships, tenders, and internal and external communications and will work in a project manager capacity to execute targeted and impactful marketing activity.
This is a broad, hands-on role ideal for someone with 3-5 years’ experience in a B2B marketing, PR, or communications environment, particularly within a professional or corporate setting, joining with line management exposure.
Key Responsibilities:
- Working alongside the Commercial Director and Heads of Department to develop a marketing strategy, implement the plan and review on a regular basis
- Supporting the department heads with the development of departmental marketing and business development plans and keeping track of their success
- Develop brand awareness and identity in conjunction with a dedicated external brand consultant
- Managing and reporting on the marketing budget
- Management of client data and future strategic CRM planning
- Having oversight of the firms’ website and social media channels including:
- Coordinating the commissioning of content for website including departmental sector areas, staff recruitment and news.
- Coordinating the commissioning and creation of content for the firm’s digital marketing channels
- Manage the PR function in conjunction with the Marketing and Communications Executive including the coordination of communications and media relations including supervising the creation of press releases and other communications releases and ensuring the Firm is communicating the consistent messaging to attract prospective clients and recruits and retain existing ones.
- Advertising, planning and relationship building with the media, overseeing the activity with a dedicated Digital Marketing Executive.
- Having oversight of corporate events and hospitality
- Organising and representing the firm at exhibitions, seminars and networking events
- Manage tender opportunities
- Manage client and market research projects
- Internal marketing - cross selling and knowledge sharing and support in connection with internal initiatives to support staff engagement (such as the staff newsletter, staff presentations and events)
- Manage internal communications
- Regularly monitoring the effectiveness of the marketing strategy
- Providing monthly marketing updates to the Management Team
Skills & Experience Required:
- This is the ideal role for a candidate with circa 3-5 years experience of working at Marketing Manager level within the professional services industry.
- Should be familiar with all aspects of marketing and communications.
- A working knowledge of privacy and data protection laws
- Strong analytical skills and attention to detail
- Excellent verbal, written and interpersonal skills
- The ability to work collaboratively on a number of projects, effectively managing priorities and delegating as appropriate
- Excellent people skills demonstrating strong teamwork capacity and ability to collaborate with colleagues at all levels
- Act as a mentor in order to develop the marketing team