B2B Content Strategy Lead

We’re seeking a commercially driven B2B Digital Content Strategy Lead to own and deliver a high-impact content strategy within a fast-paced technology environment. This is a pivotal role focused on creating and optimising content across the full marketing funnel—driving awareness, engagement, and conversion across key B2B audiences.

You’ll lead the development of insight-led content programmes, thought leadership, and messaging frameworks that directly support demand generation and revenue growth, working closely with digital, paid media, and commercial teams.

Key Responsibilities: 

• Content Strategy & Planning

  • Develop and execute a comprehensive B2B content strategy aligned to commercial goals and customer journeys
  • Own the end-to-end content roadmap across awareness, consideration, and conversion stages
  • Build scalable content frameworks that support product, campaign, and brand initiatives
    • Create compelling, insight-driven thought leadership that positions the business as a market authority
    • Lead the development of campaign content, including whitepapers, case studies, landing pages, blogs, and email nurture programmes
    • Establish clear, consistent messaging frameworks across all channels and touchpoints

• Performance & Optimisation

  • Leverage SEO insights, keyword research, and audience data to inform content creation and optimisation
  • Monitor, analyse, and report on content performance using digital analytics tools
  • Continuously refine content strategy based on performance data to improve engagement, conversion, and ROI

• Cross-Functional Collaboration

  • Partner with paid media, digital, and demand generation teams to deliver fully integrated campaigns
  • Align content with media strategies to maximise reach and conversion efficiency
  • Collaborate with product marketing, sales, and leadership teams to ensure messaging supports commercial priorities

• Content Governance & Best Practice

  • Establish best practices in content creation, SEO, and digital storytelling
  • Ensure consistency in tone, voice, and brand positioning across all outputs
  • Manage external agencies or freelancers where required

Key Skills & Experience

• Proven experience in a B2B content strategy or content marketing leadership role, ideally within the technology sector
• Demonstrated success in creating high-performing content across the full marketing funnel
• Strong experience in developing:
  • Thought leadership programmes
  • Campaign content strategies
  • Messaging and positioning frameworks
• Solid understanding of SEO, content optimisation techniques, and performance analytics
• Experience working closely with paid media, digital marketing, or demand generation teams within an integrated campaign environment
• Data-driven mindset with the ability to translate insights into actionable content improvements
• Excellent stakeholder management and collaboration skills
• Strong commercial awareness and understanding of how content drives pipeline and revenue

Desirable Experience

• Experience in SaaS, Technology, or B2B services 
• Familiarity with marketing automation and CRM platforms 
• Experience managing content teams or external agencies