Sales Development Representative

This is a key frontline role responsible for generating new business opportunities, engaging senior decision-makers, and building a strong pipeline for the sales team. You’ll play a critical role in identifying and qualifying prospects, particularly at C-suite level, within target B2B markets.

Key Responsibilities

• Lead Generation & Prospecting

  • Identify and engage new B2B prospects within defined target sectors
  • Execute outbound activity including cold calling, email outreach, and LinkedIn engagement
  • Build and maintain a consistent pipeline of qualified opportunities

• Client Engagement

  • Confidently engage with C-level and senior decision-makers, articulating value propositions clearly
  • Qualify inbound and outbound leads against agreed criteria
  • Book high-quality meetings and hand over opportunities to the sales team

• CRM & Pipeline Management

  • Accurately log all activities, leads, and customer interactions within the CRM system
  • Maintain up-to-date records of prospect engagement and pipeline progression
  • Track performance metrics and contribute to reporting insights

• Collaboration & Campaign Support

  • Work closely with marketing and sales teams to support campaigns and outreach initiatives
  • Follow up on marketing-generated leads and nurture prospects through early-stage touchpoints
  • Provide feedback on lead quality, messaging, and campaign effectiveness

Key Skills & Experience

• Proven experience in a B2B telemarketing, SDR, or business development role
• Experience speaking with C-level executives and senior stakeholders
• Strong communication and persuasion skills, particularly over the phone
• Experience using CRM systems to manage leads and activities
• Highly organised with strong attention to detail and follow-up discipline
• Resilient, target-driven mindset with a proactive approach to outbound sales

Desirable Experience

• Experience within managed services, IT, SaaS, or technology sectors
• Understanding of IT services, cloud solutions, or digital transformation offerings
• Exposure to structured sales methodologies and lead qualification frameworks