SEO Strategist

Central Employment are delighted to be working in partnership with one of the North East's most established digital, design and marketing agency, as they strengthen there digital performance function, hiring a client facing SEO Strategist, focusing on technical, onsite, content optimisation and client growth. 
County Durham based, hybrid working, 3 days in office 
£28,000-£35,000 DOE + benefits 
SEO Strategist profile: 
You’ll work closely with there wider digital, content, design and development teams to ensure SEO is considered across every stage of a client’s digital activity, from website builds and migrations to ongoing content and campaign planning.  This is an opportunity to play a key role in shaping organic growth for  clients while continuing to develop your skills across technical SEO, analytics, content strategy and performance reporting. 
SEO Strategist responsibilities:- 
● Develop and manage SEO strategies for a range of client accounts
● Carry out keyword research and identify opportunities to improve search visibility
● Analyse competitor activity and search trends to inform recommendations
● Support content planning with SEO-led insight and topic opportunities
● Make clear, actionable recommendations to improve organic rankings, traffic and conversions
● Conduct regular technical SEO audits across client websites
● Identify and resolve crawlability, indexation, sitemap and site performance issues
● Support improvements to Core Web Vitals, mobile usability and overall site speed
● Review site structure, internal linking and URL architecture
● Work closely with developers to ensure technical SEO recommendations are implemented effectively
● Support website launches, redirects and migration checks from an SEO perspective On-Page SEO & Content Optimisation
● Work collaboratively with our content manager to optimise metadata, headings, internal links and on-page content based on SEO best practice
● Review and improve existing website content to support rankings and user experience
● Provide SEO guidance for new landing pages, blogs and service pages
● Use search intent to guide content structure and recommendations
● Ensure content is aligned with SEO goals while remaining useful and accessible for users
● Monitor key SEO KPIs including organic traffic, rankings, conversions, engagement and technical health
● Use GA4, Google Search Console and other SEO tools to track performance
● Build reports and dashboards to present results and opportunities clearly
● Translate data into practical recommendations for clients and internal teams
● Identify issues, trends and opportunities through regular performance analysis
● Work closely with clients to understand their goals, services, audiences and commercial priorities
● Support digital campaign planning with SEO insight and organic search data
● Present SEO findings and recommendations in a clear, client-friendly way
● Keep up to date with search algorithm changes, industry updates and SEO best practice to proactively recommend new ideas to clients
Skills & Experience Required
Essential
● 2-4 years’ hands-on SEO experience, ideally in an agency or multi-client environment
● Strong understanding of technical SEO, on-page SEO and content optimisation
● Working knowledge of GA4, Google Search Console and Google Tag Manager
● Confidence using SEO tools such as SE Ranking, Screaming Frog, Ahrefs, SEMrush or similar
● Strong analytical and problem-solving skills
● Confident working with internal teams, including content, design and development