B2B Digital Marketing Executive
Posted By:
Greg Phipps
Salary:
£35,000 DOE
Location:
County Durham
Job Type:
Permanent
Category:
Sales & Marketing
Central Employment are working in partnership with an award winning Technology solutions manufacturer, as they look to appoint a data driven and campaign led B2B Digital Marketing Executive, joining there in-house team.
The role will support demand generation, brand visibility, and strategic growth initiatives by ensuring digital channels are effectively managed, data-driven, and aligned to business priorities.
Key responsibilities
- Own and manage the marketing technology stack, specifically CRM as a marketing automation platform and campaign development tool.
- Build, execute, and optimise automated nurture journeys, lead scoring, and campaign workflows.
- Ensure clean data management, reporting accuracy, and GDPR-compliant processes.
- Work closely with Business Development to support lead handover, pipeline visibility, and campaign performance tracking.
- Manage day-to-day website activity, including content updates, landing pages, and conversion optimisation.
- Support the ongoing development of the website to improve user experience, SEO performance, and lead generation, while evolving it as a strategic platform that supports movement up the value chain and positions the brand as a global leader.
- Analyse website and campaign performance, using insight to drive continuous improvement.
- Work with internal stakeholders and external agencies to deliver enhancements and new functionality.
- Plan, create, and publish content across key B2B social platforms, primarily LinkedIn.
- Support brand awareness, thought leadership, and campaign amplification through paid and organic social activity.
- Develop and maintain regular content calendars to provide visibility and alignment across the business.
- Monitor engagement and performance, optimising content and targeting to improve reach and impact.
- Support the development and execution of account-based marketing campaigns aligned to strategic target accounts.
- Work closely with Business Development and product marketing executive to tailor messaging, content, and digital touchpoints.
- Build multi-channel ABM journeys across web, email, and social to support account engagement and progression.
- Track and report on account engagement, campaign effectiveness, and contribution to pipeline.
- Produce regular performance reports covering digital channels, campaigns, and ABM activity.
- Use data and insight to inform recommendations, improve ROI, and support decision-making.
Essential
- Experience in a B2B digital marketing role, circa 3 + yrs
- Strong understanding of marketing automation, CRM systems, specifically HubSpot.
- Hands-on experience managing websites, (specifically WordPress) and digital campaigns.
- Experience running or supporting social media activity in a B2B environment.
- Analytical mindset with the ability to interpret data and translate insight into action.
- Strong organisational skills and attention to detail.
