Social Media Content Writer

Posted By: Greg Phipps
Salary: Up to £30,000 DOE
Location: Northumberland
Job Type: Permanent
Category: Sales & Marketing

Central Employment are working in partnership with a leading and established B2B Marketing agency, as they look to appoint a highly creative Social Media Content Writer.

This role sits within a fast‑paced agency environment, working across multi‑channel social media campaigns for a range of clients. The ideal candidate will have a minimum of two years’ experience in a creative or digital agency, with a proven track record of writing high‑performing content for Instagram, LinkedIn, and Meta (Facebook).

Key Responsibilities

Write compelling, on‑brand social media copy for B2B clients across Instagram, LinkedIn, and Meta platforms
Develop copy aligned to campaign objectives, customer journeys, and platform‑specific best practices
Collaborate closely with designers, social strategists, and account managers to deliver cohesive campaigns
Create content for a range of formats including:
- Organic posts
- Paid social ads
- Carousel copy
- Short‑form video captions
- Campaign messaging frameworks
Adapt tone of voice to suit different industries, audiences, and brand guidelines
Manage multiple briefs simultaneously while meeting deadlines
Review and refine copy based on performance insights and client feedback
Contribute ideas for social content, campaigns, and creative angles

Essential Skills & Experience

Minimum 2 years’ experience working in an agency environment
Proven experience writing B2B social media content
Demonstrable experience delivering social media campaigns, not just ad‑hoc posts
Strong understanding of:
- LinkedIn for B2B growth and engagement
- Instagram content strategy and captions
- Meta (Facebook) copy for both organic and paid campaigns
Excellent writing, editing, and proofreading skills
Ability to translate complex or technical topics into clear, engaging social content
High level of attention to detail and strong time management skills