SEO Account Director

Posted By: Greg Phipps
Salary: Circa £40,000-£45,000 DOE
Location: London
Job Type: Permanent
Category: Sales & Marketing

Central Employment are looking to recruit an SEO Account Director, joining a global digital media organisation who manage a number of eCommerce focussed household brands.  The role will be based from their central London office, with a hybrid working model in place.  

Role Purpose

Understand our clients’ business objectives and translate that in to best-in-class SEO strategies and coordinate all planned activities for clients in relation to resource availability and priorities, whilst remaining within budget

Key Accountabilities

• lead on SEO pitch,  planning and content.

• Collaborate with Head of SEO  to translate business strategy into ambitious executional SEO  plans and targets for your own team and clients

• Actively drive innovation by feeding requirements and ideas into the testing framework for SEO.  Proactively suggest new propositions and product executional solutions 

• Connect credibly with clients, suppliers, and industry stakeholders at marketing director/ group head level, handle controversial or sensitive situations with diplomacy, effectively negotiating with clients and other directors/executives. Manage team to ensure they build strong relationships with their counterparts to deliver excellent client service.

• Deliver ‘on-brief’ ambitious client plans by applying knowledge of; the client, their business/brand, their customer and how they consume media, their economic environment, industry, previous media campaigns

• Manage supplier relationships ensuring the team is tracking cost for clients by supplier and changing and amending where required

• Analyse data to influence the shape of spend to drive maximum impact and ensure clients expectations are being delivered

• Collaborate with Earned and Bought teams to drive outstanding client service and introduce new product tools and processes Mobilisation

• Lead and develop your team, working collectively across to innovate the Owned media space and deliver business value

• Create a commercial mindset in the team culture that delivers financial targets – challenge team to think about incremental revenue

• Take personal responsibility for your teams’ and your own development, constantly striving to know and learn more Professional Skills

• Strong interpersonal and communication skills across all levels – presenting with impact, managing conflict, and developing internal and external relationships

• Highly Commercial – selling value, negotiation, client relationship management skills, how to be a trusted business advisor

Key Experiences

• Experience of managing large, complex search accounts across different vertical markets (e.g. Finance, automotive, technology, travel) within an agency.

Experience of working with best-in-class search technology platforms and articulating the tech value proposition to senior clients and procurement teams.

 

Apply Now!

Personal Details

Curriculum Vitae

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