Paid Search Marketing Manager

Posted By: Greg Phipps
Salary: Up to £30,000 DOE + benefits
Location: Newcastle upon Tyne + UK travel
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted to be working with an award-winning digital agency as they seek a Paid Search Marketing Manager, joining a successful and expanding PPC, Display and Paid Social team who manage a number of leading UK brands Paid Search campaigns. 

 The main purpose of the role is to take ownership of the creation, optimisation and future development of the allocated Paid Search portfolio, including overseeing the work of the Paid Search account team. The Search/Shopping PPC Campaign Manager works with a PPC Consultant in being the front line point-of-call for the client for Paid Search, managing the performance of the activity as well as the expectations of the client.

The Paid Search Campaign Manager: 

-Put together plans to organise mid- term campaign actions and goals
-Develop a thorough understanding of client’s brand and objectives
-Input in to client planning, roadmaps and plans
-Forecast of campaigns and support for new account initiatives
-Agreeing and delivering the performance, ROI and KPIs
-Develop campaign strategies that achieve client outcomes
-Quality control of the output of direct reports
-Manage bidding strategies
-Execute and track tests with methodical accuracy
-Providing key insights on regular reports
-Work alongside Client Directors and other teams to achieve objectives
-Identify opportunities for business development
-Production of monthly meeting presentations
-Management of the Basecamp account
-Implement Paid Search best practices
-Providing coaching and overseeing junior team members

Requirements for the Search/Shopping PPC Campaign Manager: 

-Development, management, and coordination of PPC and Shopping strategies

-An extremely high technical knowledge of PPC and associated technology/suppliers

-A high technical knowledge of Google Shopping and feed management platforms

-Familiarity with Google Merchant Centre

-Demonstrable track record of building profitable Paid Search campaigns

-Experience working to set CPA, revenue and ROI targets

-One to one supervision and coaching where required

-Identifies issues and communicates up

-Naturally organised and can prioritise and plan

-Works independently, sees different aspects to a problem and identifies solutions

-Highly competent with Microsoft Excel-Experience across the Google stack, DoubleClick, Analytics

Apply Now!

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