B2B PR Account Director

Posted By: Greg Phipps
Salary: £45,000-£50,000 DOE
Location: Manchester
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted to be working with a leading Integrated Marketing and Communications Agency in central Manchester, as they look to appoint a client facing B2B PR Account Director.

Reporting to the MD and Associate Director, you’ll play a pivotal role in the client delivery team, working collaboratively with the social media and Creative teams on integrated campaigns for a range of UK clients.

Purpose of the B2B PR Account Director:

Senior contact for client accounts across B2B
Managing client service and agency performance
Overseeing B2B PR campaigns from creative brief to implementation and delivery
Analysing PR outcomes and interpreting data
Presenting findings to clients and key stakeholders
Delegating to and managing a team of Account Executives and Account Managers
Nurturing talent
Winning new business and developing current client accounts
Contributing to the overall business
Developing a wide network and nurturing key contacts

Key responsibilities

Leading and managing a team of PR professionals and account managers, providing career counsel, professional development support, monitoring and performance reviews
Identifying training needs where required
Managing new accounts along with existing ones
Key contact for clients.
Overseeing media strategy and account development
Providing support for agency growth and development of new business pipeline
Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy
Championing the agency values and brand
Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers
Offering crisis management and counsel to clients and extending networking opportunities
Overseeing provision of account resources
Formulating business strategy in conjunction with other directors
Reporting into the board and providing high level data analysis

Key skills

Leadership and management skills within a PR agency environment
Talent development expertise
Senior experience within an integrated PR setting
Business development abilities with track record of success
Experienced at winning new clients and pitching for business
Keen networker and adept at building relationships with key influencers and industry spokespeople
Proven ability to present complex industry information to target audiences
Expertise at handling a range of media to place products, grow brands or pitch for new customers
Excellent project management skills with strong organisational and planning skills
Exceptional written, verbal and presentation skills
Ability to analyse complex data and interpret it for a range of audiences
Outstanding interpersonal skills
Strong negotiation and delegation skills
Business acumen with the ability to communicate across departments and represent PR at a senior level within the business

Relevant experience

Extensive experience of B2B PR and Social Media within a integrated agency
A strong industry network and contacts with senior journalists and members of the press
Proven track record of successfully implemented PR campaigns for a range of B2B clients
Polished presenter and adept at explaining PR terms and outcomes to senior players
Commercial acumen and experience of developing new business
Management experience of developing star performers and overseeing performance
Driven, ambitious and willing to contribute to the business