B2B PR Account Director

Posted By: Greg Phipps
Salary: £45,000-£50,000 DOE
Location: Manchester
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted to be working with a leading Integrated Marketing and Communications Agency in central Manchester, as they look to appoint a client facing B2B PR Account Director.  

Reporting to the MD and Associate Director, you’ll play a pivotal role in the client delivery team, working collaboratively with the social media and Creative teams on integrated campaigns for a range of UK clients.

Purpose of the B2B PR Account Director: 

  • Senior contact for client accounts across B2B
  • Managing client service and agency performance
  • Overseeing B2B PR campaigns from creative brief to implementation and delivery
  • Analysing PR outcomes and interpreting data
  • Presenting findings to clients and key stakeholders
  • Delegating to and managing a team of Account Executives and Account Managers
  • Nurturing talent
  • Winning new business and developing current client accounts
  • Contributing to the overall business
  • Developing a wide network and nurturing key contacts

Key responsibilities

  • Leading and managing a team of PR professionals and account managers, providing career counsel, professional development support, monitoring and performance reviews
  • Identifying training needs where required
  • Managing new accounts along with existing ones
  • Key contact for clients.
  • Overseeing media strategy and account development
  • Providing support for agency growth and development of new business pipeline
  • Achieving exceptional outcomes for current clients and managing an extended portfolio ensuring consistency of service is delivered in line with company policy
  • Championing the agency values and brand
  • Developing senior press relationships and managing contacts with key commentators, industry spokespeople and sector influencers
  • Offering crisis management and counsel to clients and extending networking opportunities
  • Overseeing provision of account resources
  • Formulating business strategy in conjunction with other directors
  • Reporting into the board and providing high level data analysis

Key skills

  • Leadership and management skills within a PR agency environment
  • Talent development expertise
  • Senior experience within an integrated PR setting
  • Business development abilities with track record of success
  • Experienced at winning new clients and pitching for business
  • Keen networker and adept at building relationships with key influencers and industry spokespeople
  • Proven ability to present complex industry information to target audiences
  • Expertise at handling a range of media to place products, grow brands or pitch for new customers
  • Excellent project management skills with strong organisational and planning skills
  • Exceptional written, verbal and presentation skills
  • Ability to analyse complex data and interpret it for a range of audiences
  • Outstanding interpersonal skills
  • Strong negotiation and delegation skills
  • Business acumen with the ability to communicate across departments and represent PR at a senior level within the business

Relevant experience

  • Extensive experience of B2B PR and Social Media within a integrated agency
  • A strong industry network and contacts with senior journalists and members of the press
  • Proven track record of successfully implemented PR campaigns for a range of B2B clients
  • Polished presenter and adept at explaining PR terms and outcomes to senior players
  • Commercial acumen and experience of developing new business
  • Management experience of developing star performers and overseeing performance
  • Driven, ambitious and willing to contribute to the business

Apply Now!

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