Paid Media Specialist – PPC & Paid Social

Posted By: Greg Phipps
Salary: £35,000-£40,000 DOE
Location: Newcastle upon Tyne + hybrid
Job Type: Permanent
Category: Sales & Marketing

Central Employment are working with a leading an award winning Web-Print eCommerce brand and a true UK market leader.  They are looking to expand their Performance Marketing team, with the appointment of a Paid Media Specialist – PPC & Paid Social.  

The Role of Paid Media Specialist – PPC & Paid Social:- 

The Performance Marketing Specialist will join an award-winning marketing team. This is a key role to manage initiatives to grow sales, with a particular focus on Paid Search, Paid Social & Display channels. The successful candidate will also have a role in shaping their SEO & Affiliate marketing programmes whilst working collaboratively with the CRM, Creative, Content, Campaign & Product teams. We are looking for a passionate and inquisitive individual with strong data-driven, cross-channel experience to push forward their customer acquisition efforts and identify new opportunities for the business through an integrated multi-channel strategy.

 Responsibilities of the Paid Media Specialist – PPC & Paid Social:- 

  • Contribute towards and manage a forward-thinking acquisition strategy.
  • Take ownership of the Paid Search, Paid Social & Google Display Network initiatives, working closely with our chosen partner agencies to grow these channels.
  • Support management of the paid media budget, ensuring CPA & ROAS are aligned to business KPI’s.
  • Manage a media dashboard that measures marketing KPI’s and communicate insights with senior stakeholders and the wider marketing team to help grow high value customer sectors.
  • Work with internal and external stakeholders to optimise channel conversion rates by evaluating customer journeys to identify potential areas of improvements.
  • Live and breathe channel performance to highlight wins and identify opportunities to improve performance, not limited to performance marketing KPI’s but also key sectors and product performance.
  • Systematically reviewing the acquisition team toolkit, reviewing platforms and services to add efficiencies, automations, and improve processes to meet the business demands and growth.
  • Feed into acquisition test & learn roadmap – drive continuous improvement through meaningful testing and evaluations across all performance channels to learn and optimise activity against agreed KPIs.
  • Support the SEO & Affiliate initiatives by working closely with the respective channel owners and chosen partner agencies.

Required Skills & Experience

Essential

  • 3+ years of PPC/Paid Media management experience in a brand or marketing agency environment. (Including Paid Search & Display).
  • 3+ years hands-on experience with Google Ads, Microsoft Ads & Google Analytics.
  • Strong organisational skills for task management, agency workflows, budgeting and scheduling.
  • Reporting and analysis experience, providing regular analysis and actionable insights to the wider marketing team.
  • Excellent communication skills, articulate and being able to adapt communication style depending on audience and experience level.
  • Internal & external stakeholder management experience across a range of skill levels.

Preferred

  • 2+ years of Paid Social management experience in a brand or marketing agency environment. (Including hands-on experience with Facebook Business Manager).
  • 1+ years hands-on experience with additional performance marketing channels (affiliates, SEO etc.)
  • 1+ years hands-on experience with Search Ads 360.
  • Basic understanding of Google Tag Manager, Google Search Console, Google My Business & SEMrush.
  • Agency management experience.
  • Degree level education.

Apply Now!

Personal Details

Curriculum Vitae

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