Head of SEO/SEM

Posted By: Greg Phipps
Salary: Up to £45,000 DOE
Location: Leeds/remote (UK)
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted to be working alongside a growing Digital Marketing agency based near Leeds, as they look to recruit a Head of SEO/SEM.  The Head of SEO/SEM is a senior strategic and client-facing role providing consultancy, direction to the team and key clients. 

Due to the fluid nature of the business, they offer a remote working first culture, however the ideal Head of SEO/SEM will be based in the North of England.

Key responsibilities of the Head of Digital Marketing:- 

  • Further develop the  agency proposition, working collaboratively with the directors to agree requirements and in collaboration with the relevant sales and delivery teams.
  • Line managing and performance managing of the digital marketing team.
  • Managing key client accounts.
  • Develop and implement digital marketing campaigns across SEO, Paid Search, Content Marketing and Social Media.
  • Reporting account management performance to the board
  • Supporting the New Business function during the pitch process
  • Resolving escalated client related problems
  • Deliver added-value strategic consultancy and work closely with clients to deliver digital marketing campaigns and digital marketing services
  • Independently lead and make decisions that properly balance the needs of the account such as those of clients, internal goals and teams
  • Translate client requirements into deliverable campaigns that convey the critical elements including objectives, strategies, target audience insights, background and executional considerations etc.
  • Responsible for upholding excellence in delivery; defines and achieves KPIs
  • Responsible for ensuring effective budget management and account profitability
  • Assist with the new business process in collaboration with the senior management team, supporting key decisions and playing a crucial role in selling our credentials throughout the pitch process
  • Identify opportunities within existing client accounts and to propose, plan and pitch compelling ideas and strategies
  • Be the single point of contact during the planning, implementation and optimisation of impactful insight-driven digital strategies
  • Act as a liaison to, and conduit between, cross-functional delivery teams and external stakeholders
  • Stays up to date on best practices, techniques and current trends on digital marketing and measurement
  • Continually shares their knowledge with team members to enhance the collective knowledge
  • Leverage insights to provide informed recommendations to clients for continual development
  • Train and mentor more junior members of the team in digital marketing skills including SEO, paid search and social media
  • Using a shared pool of resources (content, links, social), negotiate and plan with other groups to accomplish all project deliverables
  • Serve as SEO expert for the group of agencies service offering and also maintain industry expert level of knowledge for our clients
  • Work with wider team to develop our digital marketing proposition
  • Develop and conduct knowledge sharing activities for team, focusing on product and SME expertise

Essential experience required:-

  • 4+ years’ experience in a relevant role client managing digital marketing projects and strategies
  • Operated within a fast paced digital marketing agency settting, ideally at manager/senior manager level
  • In-depth experience in SEM channels, specifcally SEO website integration
  • Demonstrable track record of growing and maintaining long term client relationships
  • Digital marketing knowledge, with the ability to translate technical challenges into human readable briefs
  • Creative in your approach to problem solving and idea generation
  • Highly commercial with strong strategic consultancy skills
  • Pragmatic in your approach, balancing assertiveness and flexibility
  • A strong leader with the skills and aptitude to develop, grow and motivate a team
  • A clear and articulate communicator with the ability to simplify the complex
  • Highly collaborative, yet with the ability to self-motivate and work independently
  • Resourceful, curios, open minded and passionate, confident
  • Confident in presenting to a c-suite

Apply Now!

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