Head of Digital Marketing & Acquisition

Posted By: Greg Phipps
Salary: £55,000-£60,000 DOE + package
Location: North East based
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted to supporting an established UK consumables organisation, who are true industry leaders.  They are a new and exciting opportunity for a Head of Digital Marketing & Acquisition, based from their HQ in the North East.  

The ideal applicant will be working at a similar level in a eCommerce, Online Retail and or B2C enivornment and looking for a new challenge with more responsibility. You will be highly commercial with a proven track record of successfully driving online sales growth.

  • Delivering online sales and margin targets
  • Manage a digital marketing & eCommerce budget
  • Devise monthly targeted acquisition and brand development strategies across all digital media channels.
  • Set and carefully track budget and performance goals.
  • Closely manage digital media agency to oversee trafficking, implementation, optimization and reporting of all paid media campaigns.
  • Collaborate with brand marketing on campaigns and creative assets.
  • Conduct in-depth analysis of campaign results to identify improvements.
  • Continually test new marketing channels, ad formats, creative, and copy.
  • Analyse the company’s overall customer acquisition to determine the best methods of attribution for paid marketing.

Essential experience for this role: 

  • In-depth B2C, eCommerce and online retail experience
  • Strong understanding of digital acqusition channels – SEO, PPC, Email Marketing, Digital Content, Digital PR and Affiliates
  • Experience in managing a digital, ecommerce and creative team
  • Excellent understanding of traffic and conversion measurements
  • Experience of content outreach and link building
  • Can manage a online retail stores and build
  • Solid understanding of site architecture /website taxonomy
  • Strong research, analysis/interpretation of data
  • IT literate with a higher than average knowledge of Microsoft Word and Excel
  • Strong written and verbal communication skills
  • Ability to communicate effectively with third party suppliers and senior stakeholders

Apply Now!

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