Head of Digital Marketing & Acquisition

Posted By: Greg Phipps
Salary: £55,000-£60,000 DOE + package
Location: North East based
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted to supporting an established UK consumables organisation, who are true industry leaders.  They are a new and exciting opportunity for a Head of Digital Marketing & Acquisition, based from their HQ in the North East.  

The ideal applicant will be working at a similar level in a eCommerce, Online Retail and or B2C enivornment and looking for a new challenge with more responsibility. You will be highly commercial with a proven track record of successfully driving online sales growth.

  • Delivering online sales and margin targets
  • Manage a digital marketing & eCommerce budget
  • Devise monthly targeted acquisition and brand development strategies across all digital media channels.
  • Set and carefully track budget and performance goals.
  • Closely manage digital media agency to oversee trafficking, implementation, optimization and reporting of all paid media campaigns.
  • Collaborate with brand marketing on campaigns and creative assets.
  • Conduct in-depth analysis of campaign results to identify improvements.
  • Continually test new marketing channels, ad formats, creative, and copy.
  • Analyse the company’s overall customer acquisition to determine the best methods of attribution for paid marketing.

Essential experience for this role: 

  • In-depth B2C, eCommerce and online retail experience
  • Strong understanding of digital acqusition channels – SEO, PPC, Email Marketing, Digital Content, Digital PR and Affiliates
  • Experience in managing a digital, ecommerce and creative team
  • Excellent understanding of traffic and conversion measurements
  • Experience of content outreach and link building
  • Can manage a online retail stores and build
  • Solid understanding of site architecture /website taxonomy
  • Strong research, analysis/interpretation of data
  • IT literate with a higher than average knowledge of Microsoft Word and Excel
  • Strong written and verbal communication skills
  • Ability to communicate effectively with third party suppliers and senior stakeholders

Apply Now!

Personal Details

Curriculum Vitae

Max. file size: 512 MB.

Clients We Work With

News & Announcements

Staying alert and safe (social distancing) Everyone’s actions have helped to reduce the transmission of coronavirus in our communities. As the UK moves to the next phase in our fight against coronavirus, the most important...

Read More

20,000 households in England are being contacted to take part in the first wave of a major new government study to track coronavirus (COVID-19) in the general population.     Major long-term study will track...

Read More


If you’d like us to send you our news, announcements and latest job vacancies enter your details and we’ll keep in touch!