In-house Head of Content

Posted By: Greg Phipps
Salary: Up to £42,000 DOE + benefits
Location: North East
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted to be recruiting for an In-house Head of Content, joining an established and experienced team of PR/Comms, Marketing and Digital specialists, part of UK B2B services organisation.  

Purpose of the Head of Content: 

We are looking for a highly creative and strategic Head of Content to drive the membership organisation forward.  You will ensure all content is on-brand whether for digital channels, print or in-person ensuring content is aligned to the brand look, feel and tone ensuring a consistent experience.  You will be an experienced leader of content creators to produce high quality output and innovation and will line-manage members of the team.

Job Overview / Key responsibilities of the Head of Content: 

  • Determines the editorial guidelines and tone of voice for the brand, ensuring that all content produced falls in line with this style
  • Manages the financial aspects of the publication’s content. This includes finding new and innovative ways to utilise funding to gain a broader readership, recruit new members and drawing up budget proposals
  • Create and develop an integrated content strategy incorporating PR, Content, Social and Awards to represent the entire membership organisation
  • Develop new approaches to content creation looking at sourcing primary and secondary information, analysing, and then creating content across a mix of media
  • Create an active editorial/content schedule which incorporates events and key dates from the business, industry and members
  • Ensure all content is edited, proof-read and fact checked before being published across all of the marketing mix
  • Collaborate with contributors such as the marketing and communications team, business development and the connect team to bring ideas together and elevate the business
  • Build relationships with external bodies
  • Periodically attend events such as conferences, seminars, receptions and exhibitions
  • Work with all members of the team to ensure they make consistent improvement in their professional skills
  • Managing all Press, PR, and Partnerships that further develop brand awareness and engagement
  • Excellent forward planning and content strategy is essential to the role

 Key Skills

  • Degree in journalism, communications, or similar
  • Attention to detail
  • Determination
  • Excellent organisation and planning skills
  • Enthusiastic
  • Perseverance
  • Excellent ideation and big picture thinking
  • Excellent written and editing skills
  • Strong Interpersonal skills
  • Conscientiousness
  • Excellent reporting and analytical skills
  • Previous experience as an editor or head of content
  • Good interpersonal skills
  • Good decision-making skills.
  • Strong leadership skills

Technical Requirements 

  • Experience with Drip, Mailchimp, Campaign Manager and email campaign software would be beneficial
  • Experience in social publishing and social listening tools (such as Hoostsuite and Sprout Social) beneficial
  • Microsoft Office and Teams understanding (Word, PowerPoint and Excel)

 

 

Apply Now!

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