Head of Marketing (SaaS)

Posted By: Greg Phipps
Salary: Up to £50,000 DOE + attractive benefits
Location: North East + travel
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted be working with a fast growing, B2B technology firm as they look to recruit a Head of Marketing (SaaS) based from their HQ in the North East. 

General Purpose of the Head of Marketing (SaaS):

To develop, establish and maintain overall marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities of the organisation.

Main Job Tasks and Responsibilities

  • manage and coordinate all marketing, advertising and promotional activities
  • conduct market research to determine market requirements for existing and future products
  • analysis of customer research, current market conditions and competitor information
  • develop and implement marketing plans and projects for new and existing products
  • expand and develop marketing platforms
  • manage the productivity of the marketing plans and projects
  • monitor, review and report on all marketing activity and results
  • determine and manage the marketing budget
  • deliver marketing activity within agreed budget
  • report on return on investment and key performance metrics
  • develop pricing strategy
  • create marketing presentations
  • liaise with media and advertising
  • collaborate with the sales function
  • monitor industry best practices

Education and Experience

  • business or marketing-related degree or equivalent professional qualification
  • experience in all aspects of developing and managing marketing strategies
  • technical marketing skills
  • proven experience in customer and market research
  • relevant product and industry knowledge – B2B  SaaS, Technology sectors
  • Automated marketing exposure
  • experience with relevant software applications

Key Competencies

  • excellent written and verbal communication skills
  • formal presentation skills
  • organization and planning
  • strategic thinking
  • problem analysis and problem-solving
  • team-leadership
  • persuasiveness
  • adaptability
  • creativity
  • judgment
  • decision-making

Apply Now!

Personal Details

Curriculum Vitae

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Posted on 11th January, 2018

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