eCommerce SEM Executive (SEO/PPC)

Posted By: Greg Phipps
Salary: Up to £30,000 DOE
Location: Northumberland
Job Type: Permanent
Category: Sales & Marketing

Central Employment are working with an established manufacturer and distributer of consumables to global markets, as they look to appoint a eCommerce SEM Executive (SEO/PPC), joining their expanding marketing team.  Reporting to the e-commerce Manager, this role is instrumental in executing on the companies Ecommerce strategy to increase revenue from private customers.

Key Responsibilities

SEM management and responsibilities: 

  • Developing and implementing an effective SEO strategy and maximizing sales revenue and the visitor experience.
  • Co-ordinating content, design, social media, PPC marketing and other SEO activities.
  • Manage third-party and internal SEO optimization programmes and report on performance.
  • Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns.
  • Optimizing copy and landing pages for search engine marketing.
  • Perform ongoing keyword discovery, expansion and optimization.
  • Research competitor advertising links.
  • Develop and implement link building strategy
  • Work with Web Developer to ensure SEO best practices are implemented.
  • Work with marketing team to drive SEO in content creation.
  • Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

Experience Requirements

The ideal candidate will have:

Proven SEO/PPC experience including (a minimum of 12 months);

  • Excellent knowledge in all aspects of SEO
  • Proven experience of website UX and SEO optimization
  • Knowledge of search engine algorithms and ranking factors
  • Proven experience managing Google/Bing/Amazon/Facebook PPC campaigns and driving results
  • Solid understanding of performance marketing, conversion, and online customer acquisition
  • In-depth experience of Google Analytics and SEO tools
  • Creating content marketing and link building strategy and execution
  • Investigating and troubleshooting SEO issues and recommending solutions
  • Site auditing including

Apply Now!

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