Digital Marketing & Acquisition Manager

Posted By: Greg Phipps
Salary: £40,000-£50,000
Location: North East
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted to supporting an established UK consumables organisation, who are true industry leaders.  They have a new and exciting opportunity for a Digital Marketing & Acquisition Manager based from their HQ in the North East.  

The ideal applicant will be working at a similar level in a eCommerce, Retail enivornment and looking for a new challenge with more responsibility. You will be highly commercial with a proven track record of successfully driving online sales growth and to their national branch network.

  • Delivering online sales and margin targets
  • Manage a digital marketing & eCommerce budget
  • Devise monthly targeted acquisition and brand development strategies across all digital media channels.
  • Set and carefully track budget and performance goals.
  • Closely manage digital media agency to oversee trafficking, implementation, optimization and reporting of all paid media campaigns.
  • Collaborate with brand marketing on campaigns and creative assets.
  • Conduct in-depth analysis of campaign results to identify improvements.
  • Continually test new marketing channels, ad formats, creative, and copy.
  • Analyse the company’s overall customer acquisition to determine the best methods of attribution for paid marketing.

Essential experience for this role: 

  • In-depth B2C, eCommerce and online retail & DTC experience
  • Strong understanding of digital acqusition channels – SEO, PPC, Email Marketing, Digital Content, Digital PR and Affiliates
  • Experience in managing a digital, ecommerce and creative team
  • Excellent understanding of traffic and conversion measurements
  • Experience of content outreach and link building
  • Can manage a online retail stores and build
  • Solid understanding of site architecture /website taxonomy
  • Strong research, analysis/interpretation of data
  • IT literate with a higher than average knowledge of Microsoft Word and Excel
  • Strong written and verbal communication skills
  • Ability to communicate effectively with third party suppliers and senior stakeholder

Apply Now!

Personal Details

Curriculum Vitae

Max. file size: 512 MB.

Clients We Work With

News & Announcements

Posted on 27th August, 2020

EU Settlement Scheme

As you may already be aware if you’re an EU, EEA (European Economic Area) or Swiss citizen, and wish to continue living in the UK after 30 June 2021 you should apply to the EU...

Read More
Posted on 27th August, 2020

Calling SEO & Paid Media Specialists

Central Employment’s specialist Marketing and Digital Performance Team (SEO/PPC), who specialising in digital media, marketing and communications roles. We have a number of exciting new SEO and Paid Media Specialist opportunities, covering the North of...

Read More

Subscribe

If you’d like us to send you our news, announcements and latest job vacancies enter your details and we’ll keep in touch!