Digital Customer Experience Manager

Posted By: Greg Phipps
Salary: £40,000-£45,000 DOE
Location: Newcastle upon Tyne
Job Type: Permanent
Category: Sales & Marketing

Central Employment are delighted to be working with one of the North East’s most successful and expanding technology organisations as they look to appoint a Digital Experience Manager, joining their Product, Marketing and Data team.

Duties and Responsibilities:

  • Own the design, delivery and optimisation of lifecycle marketing programs targeting new, active, lapsed, and high value customers.
  • Become an expert in their customer intelligence & marketing platform. Use the tool to understand customer behaviours, create customer segments and implement targeted marketing campaigns to drive customer retention.
  • Develop the customer loyalty program to offer a compelling proposition for customers, whilst driving profitable growth for the business.
  • Implement a targeted strategy for top tier segments to drive retention amongst our most high value customers, regardless of loyalty program membership.
  • Prepare weekly and monthly CRM reports, monitoring the performance of lifecycle marketing programs and customer behaviours using Google Analytics
  • Co-ordinate work requests with our internal Tech team in order to expedite development requests and troubleshoot issues.

Skills / Qualifications:

  • Experience working in a similar role within an B2C, technology or Ecommerce focused organisation
  • Experience in customer metrics and data through digital channels
  • Customer marketing loyalty
  • Educated to degree level or equivalent.
  • Enthusiasm, ability and energy to operate in a fast paced tech/start-up environment.
  • Excellent written and verbal communication skills.
  • High degree of initiative and an excellent team player.
  • Strong analytical skills with good attention to detail and an ability to use data to drive decision making.
  • An understanding of the current Data Protection and Privacy legislation.
  • Analytical thinker with a good understanding of Google Analytics

Apply Now!

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