Digital Account Director

Posted By: Greg Phipps
Salary: Up to £50,000 DOE
Location: Manchester + hybrid
Job Type: Permanent
Category: Sales & Marketing

Central Employment are looking to recruit a client facing, Digital Account Director, joining a global performance marketing and media agency in central Manchester.

If you are looking to work on large international eCommerce Retail and service led B2B accounts, plus manage and develop a talented team of Client Service Managers, this is the ideal role for you.

Role Purpose:

To drive business growth by unlocking the client’s business opportunity and capability; to deliver outstanding client service, innovative and ambitious client solutions which have measurable business performance value to clients at the heart. To be a brand ambassador to help build the business reputation

Key Accountabilities:

Builds and owns relationships with mid & enterprise level clients and industry stakeholders on a day to day basis. Is a trusted advisor, owning mid-level client relationships
Deepens the client relationship to ensure retention and growth
Effectively manage the team and resource; ensure they build strong relationships with their counterparts to deliver outstanding client service, Can talk with ease about Owned & Earned Media and understand the day to day
Creates the conditions for great work and champions great work
Deep understanding of clients products and services to enable the delivery of innovative, ambitious, strategic and commercial plans which are also effective ensuring that business targets and KPI’s are met
Immerses self and team in clients’ business: understanding their challenges, objectives, the external economic environment, markets they operate in, competitive threats and relevant partner agencies; knows their business model, how it is performing and what success looks like
Uses historic campaign performance and future media trends to stimulate future-thinking strategies
Leading clients digital strategies highlighting opportunities for digital growth
Understands client business plans, work with senior account leadership to ensure business runs profitably, updating forecasts & overall responsibility for debt management
Improves client satisfaction to expand existing revenue streams and build new ones
Manages client budgets for forecasting accurate spend and track progress

Professional Skills:

Relevant industry experience, and ideally some agency-side experience
Confidence to input into Board meetings with peers and senior management
Ability to create effective cross channel plans to deliver results & client satisfaction
Manage team to deliver excellent client service & excellent communications solutions
Talks comfortably about the Operating Model
Identify areas for income growth and improved profit margins
Effective cross channel plans in place that exceed client expectations
Updating the business plan and forecast
Effective management of invoices payable/debtors

Role Capabilities:

Resilient – Coping well with extreme pressure, pace and ambiguity and learning with your client. Leading others to do the same.
Client Impact – Demonstrate credibility and gravitas to engage with the client at business strategy level.
Accountable Leadership – Being decisive, but capable of coaching others to develop independence and create sustainable capability.
Resourceful – Look ahead and makes decisions now to avoid future risks or take advantage of opportunities on the horizon
Robust – Being able to process a large amount of different information to deliver a robust and insightful perspective.

Key Experiences: