CRM Manager (Online Gaming)

Posted By: Greg Phipps
Salary: Up to £40,000 DOE + benefits
Location: North East
Job Type: Permanent
Category: Sales & Marketing

Central Employment are seeking an experienced CRM Manager (Online Gaming) for a fast growing i-gaming firm based in the North East.  This is a brand new role that’s been created due to planned growth and for the organisation to manage all CRM strategy and activities in-house. 

Responsibilities of the CRM Manager:

  • Plan, manage and deploy CRM strategy for company’s brands (gambling, trading and social gaming apps)
  • Manage promotional calendar and ad hoc communications plan and delivery
  • Manage and deliver customer lifecycle campaigns to drive retention and customer growth objectives (registrations and deposit conversion, effective on boarding, churn reduction, reactivation, upsell, cross sell)
  • Campaigns briefing and coordination of assets across multiple stakeholders (design, social and acquisition)
  • Liaising with translations agency for multi-lingual content
  • Campaign performance analysis and reporting
  • Implement testing plans for ongoing campaigns optimisation
  • User centred customer experience/ user journeys building & optimisation


  • Proven experience in multi-channel (email, SMS, push) CRM campaigns management, ideally in online gaming or fin-tech industry
  • Experience with building customer journeys and conversion optimisation
  • Marketing copywriting, proof-reading and creative skills required
  • Mobile marketing/ mobile apps experience advantageous
  • Experience with HTML and Dreamweaver
  • Excellent communication skills, ability to multi-task
  • Very organised, with a high attention to detail
  • Ability to write a persuasive marketing copy to appeal to various target audiences


Apply Now!

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