B2B Marketing Strategist

Posted By: Greg Phipps
Salary: Competitive
Location: Newcastle upon Tyne
Job Type: Permanent
Category: Sales & Marketing

Central Employment are working in partnership with an industry specialist B2B Marketing agency, as they look to expand their client partner team, with the appointment of a B2B Marketing Strategist.  

B2B Marketing Strategist profile: 

The Marketing B2B Strategist is responsible for using data driven methodologies to create innovative marketing strategies for clients to help drive sustainable growth.

Key responsibilities: 

• To undertake market research and use statistics and data to shape and develop client marketing strategies.

• To identify the best strategies across various marketing channels including paid search, social media, SEO, content marketing, digital marketing,events and PR – and optimise for maximum impact.

• To create marketing strategies for clients focused on growth and results.

• To develop strong relationships with clients, potential clients, colleagues and partner companies.

• Undertake market research and analyse data and insights to help inform targeted marketing strategies.

• Conduct research into our clients’ markets, competitors and customers to gain valuable insights and undertake positioning, perception and benchmarking analysis.

• Develop detailed personas / buyer journeys to help understand target audiences and based on this create messages and campaigns that will resonate.

• Create marketing strategies that are aligned with our clients’ business growth and consider all elements of marketing mix and channels/routes to market (including a fully integrated marketing plan).

• Define marketing effectiveness benchmarks and implement these with clients, measuring and monitoring continuously.

• Support the Client Partners in advising our B2B clients on their marketing strategy and plan.

• Collaborate with the team to deliver integrated marketing campaigns for clients.

• Liaise with clients to scope and agree marketing campaign requirements.

• Create work/project schedules with clear milestones for delivery.

• Deliver a range of client work and manage their projects and campaigns.

• Maintain good working relationships with clients.

• Monitor and review client projects and provide update reports.

• Represent the company in a range of internal and external activities including networking, events, client meetings and prospective client meetings.

• Continuously keep ahead of marketing and PR trends and share new trends and ideas.

• Establish and maintain a programme of personal development in marketing.


Qualified to Degree level with relevant industry experience in marketing, ideally 3 yrs in B2B Marketing.  Agency experience is advantageous however you will be considered if you have strong in-house marketing experience and/or strategic marketing experience

• Experience in creating marketing strategies and plans.

• Experience in conducting market research.

• Experience in developing successful B2B marketing campaigns

• Experience in creating meaningful KPIs and monitoring marketing effectiveness.

• Excellent copywriting and proofreading skills.

• Strong understanding of strategic marketing.

• Ability to prioritise and manage workload effectively.

• Ability to develop relationships with colleagues, clients and partners.

• Ability to work under pressure and meet tight deadlines.

• Passionate about marketing and delivering a high-quality service

Apply Now!

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