Senior Content Strategist

Posted By: Greg Phipps
Salary: £35,000-£40,000
Location: Newcastle upon Tyne
Job Type: Permanent
Category: Sales & Marketing

Central Employment are working with an established and growing Digital, Creative and Brand agency in Newcastle, as they look for a highly creative and client facing Senior Content Strategist. 

Senior Content Strategist profile:

As a Senior Content Strategist, you will play a pivotal role in shaping and executing content strategies that drive engagement, enhance brand presence, and achieve business objectives. You’ll work closely with cross-functional teams to create and deliver compelling, cohesive content experiences across various platforms and channels.

Key responsibilities include:

  • Develop comprehensive content strategies aligned with client business objectives, target audience, and brand identity.
  • Work with digital marketing teams to generate creative and engaging content ideas that resonate with the target audience.
  • Oversee and guide the creation of high-quality content that has a clear cohesive journey to nurture future and current customers across multiple channels including websites, paid channels, social, and email.
  • Work with SEO, Paid and CRO teams to transform landing page performance and reduce drop out through the user journey.
  • Brief in creation of creative assets with design team.
  • Conduct audience research to understand their preferences, behaviours, and pain points.
  • Use data and user feedback to gain insights into content effectiveness and audience engagement.
  • Continuously monitor industry trends, competitor activities, and content best practices to inform strategy refinements.
  • Build a culture of collaboration, creativity, and innovation within the content team and across the organization.

Experience:

  • Bachelor’s degree in Marketing, Communications, Journalism
  • Experience in using Data Google Analytics GA4 to measure content performance and make decisions
  • 3+ yrs in a dedicated Performance Marketing agency
  • Strong understanding of digital marketing principles and SEO best practices
  • Desirable experience in running CRO A/B or split tests
  • Desirable experience in running paid ad campaigns

Skills/Qualities

  • Excellent written and verbal communication
  • High attention to detail
  • Analytically minded
  • Loves to work in a team
  • A creative thinker
  • Client facing

Apply Now!

Personal Details

Curriculum Vitae

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