Email Marketing & CRM Manager

Posted By: Greg Phipps
Salary: Up to £42,000 DOE
Location: Newcastle/UK remote
Job Type: Permanent
Category: Sales & Marketing

Central Employment are seeking an Email Marketing & CRM Manager, joining a growing in-house Marketing team who are part of a thriving SaaS based organisation.

Key Responsibilities

• Develop, design and execute email and in-app marketing strategies across lifecycle, transactional, triggered, and promotional campaigns to drive growth and retention. This includes designing and building emails and testing and schedule sends to audience segments.

• Have an obsession for putting the customer first and leveraging data to inform decisions.

• Develop and share a monthly performance report to share lifecycle performance, insights and best practices.

• Focus on testing, personalisation and automation to drive improved performance and efficiencies.

• Take initiatives to trial the latest tools and strategies with which to reach potential customers, engage them and increase customer retention.

• Manage relationships with 3rd party tool providers/ marketing automation platforms.

Qualifications & Experience:

• Minimum of 3-4 years  experience, with demonstrated success in email marketing, CRM and online engagement programs.

• Experience with segmentation, user journeys, personalisation, automation strategies, conversion optimisation and other lifecycle tactics.

• Experience with app lifecycle marketing including push and in-app notifications.

• Proven track record of successfully improving campaign performance (open rates, click through rates, conversions, etc) through A/B testing,

• Proficiency in HTML and CCS with experience in building emails.

• Familiar with ESP functionality and sending out emails using tools such as Mailchimp.

• Experience with SQL to conduct data analysis is ideal.

Apply Now!

Personal Details

Curriculum Vitae

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