PPC Strategist

Posted By: Greg Phipps
Salary: £35,000-£40,000
Location: County Durham
Job Type: Permanent
Category: Sales & Marketing

Central Employment are working in partnership with an established and expanding digital agency, as they look to appoint a PPC Strategist, joining there Marketing team in County Durham.

• Hybrid role, 3 days in office
• Durham based studio

You will have a keen eye for detail and be passionate about your work, working alongside other developers, designers & marketing specialists, embracing challenges for successful clients.

Working as part of a team at a unique creative, digital and web agency, you’ll be working with the latest technologies and techniques to provide real-world result-driven solutions.  This role is predominantly based around the Google and Microsoft Ads platform.

Responsibilities:

• Create, manage and optimise results focused Google and Microsoft Ad campaigns

• Develop a strong understanding of the customers’ brand and goals

• Create and implement audience targeting strategies

• Communicate results, changes and enhancements with customers

• Run A/B split testing to create more effective ads

• Communicate client campaign performance, insights through regular reports

• Conduct in-depth keyword research to identify opportunities

Experience required:

• 3+ yrs managing Google Ad campaigns, ideally from within a digital agency setting

• A proven track record in achieving results, ROI through cutting edge Google Ads campaigns

• Specialist in Google Ads campaign set, optimisation and reporting

• Excellent presentation and communication skills

• Strong understanding of key analytical tools such as GA4 and Google Analytics

• First class client facing skills and abilities

• Data driven mind-set